国窖1573

Luzhou Old Cellar is the most representative example of flavored rice wine in China. In 2008,

the company decided to launch a … and asked Posher to design the bottle and its label.

We use Confucianism concept,“ the top virtue is like water ” to blend with the Chinese culture

of wine drinking,

implementing a visual for the special bottle shape mixing taiji sign and water flow.

For the surface, we utilized Chinese traditional glaze technique,

enabling the product to fathom out a rich cultural heritage.

 

泸州老窖作为浓香型白酒的典范,2008年计划开发一套由国宝级酿酒大师精心酿造的顶级年份酒,

并委托博尚进行包装及瓶型创意设计。

我们以“上善若水”理念将中国人奉行的道家思想和酒文化完美的结合在一起,

以太极和水纹相结合设计出了独特的瓶型,表面采用传统彩釉工艺,使产品渗透出浓厚的文化底蕴。