Luzhou Old Cellar is the most representative example of flavored rice wine in China. In 2008,
the company decided to launch a … and asked Posher to design the bottle and its label.
We use Confucianism concept,“ the top virtue is like water ” to blend with the Chinese culture
of wine drinking,
implementing a visual for the special bottle shape mixing taiji sign and water flow.
For the surface, we utilized Chinese traditional glaze technique,
enabling the product to fathom out a rich cultural heritage.