Maling is a flagship in Chinese canned food industry, and it is renowned all over the world.
Posher has been collaborating with Maling for eighteen years.
The creation of the “Johnson” brand is the result of adapting to a new and fast-changing consumers’ market.
It is a significant gesture to enter information era.
The work of Posher in this project has covered all aspects: from the positioning of the brand
to choosing its name, from establishing the media promotion plan to the final step of building the brand image.
Our creative and extensive investment has played a major role in giving Maling group
the image of a “modern” company, enabling to respond quickly in a constantly and quickly changing market.