JOHNSON

Maling is a flagship in Chinese canned food industry, and it is renowned all over the world.

Posher has been collaborating with Maling for eighteen years.

The creation of the “Johnson” brand is the result of adapting to a new and fast-changing consumers’ market.

It is a significant gesture to enter information era.

The work of Posher in this project has covered all aspects: from the positioning of the brand

to choosing its name, from establishing the media promotion plan to the final step of building the brand image.

Our creative and extensive investment has played a major role in giving Maling group

the image of a “modern” company, enabling to respond quickly in a constantly and quickly changing market.

 

梅林是中国罐头行业的龙头企业, 品牌享誉世界。

博尚与梅林合作长达18年之久,“酱欣”品牌的建立是梅林为了适应时代发展,进入全新互联网时代的重要举措。

博尚从品牌定位、“酱欣”品牌命名、传播理念的建立以及终端形象建设的提供了全套服务,

为适应快速的市场变革打造互联网时代新梅林形象起到了重要作用。