Toothanks is a high-end brand in the market of toothpaste in China and has a history of 30 years.
But with the rapid development of the market, it faced some difficulties to meet the needs of modern consumers.
In 2015, the company inquired Posher to work on their brand image and products packaging
to completely rebranding.
After market research and analysis, we set a brand-new positioning for the brand and new packaging image,
which developed a new brand image.