YURUN

Yurun is one of China’s biggest enterpriese in the industry of processed meat and has been

a leader in the market of western style refrigerated meat products for decades now.

But the products packaging suffered from a too oriented traditional Chinese visual.

In 2006, Posher was entrusted with the mission to rethink totally the packaging of this range of products.

After the new visual system was implemented, it received great response and feedback in the market,

setting up a new benchmark in the industry.

Since then, Yurun and Posher have maintained a long-term cooperation and thanks

to the continuous upgrading of their products image, Yurun has been able to retain its flagship.

 

雨润作为国内最大的肉类生产企业之一,在西式低温肉市场一直处于领导者地位,但其包装形象却过于中式传统。

2006年博尚对雨润低温肉产品展开了全面的改造,

新的包装形象在上市之后受到了市场的一直好评,一度成为了行业竞相模仿的标杆。

博尚和雨润保持着长期的合作关系,通过不断的对产品形象升级,使雨润长期领跑国内低温肉市场。