Yurun is one of China’s biggest enterpriese in the industry of processed meat and has been
a leader in the market of western style refrigerated meat products for decades now.
But the products packaging suffered from a too oriented traditional Chinese visual.
In 2006, Posher was entrusted with the mission to rethink totally the packaging of this range of products.
After the new visual system was implemented, it received great response and feedback in the market,
setting up a new benchmark in the industry.
Since then, Yurun and Posher have maintained a long-term cooperation and thanks
to the continuous upgrading of their products image, Yurun has been able to retain its flagship.