Joyfond is the second largest manufacturer of honey products in Eastern China.
Following consumers’ growing mistrust in this industry,
the company’s image and influence in the market has been declining gradually.
In 2012, Joyfond collaborate with Posher to upgrade the group’s brand image and redesign
the products’ packaging in order to twist the deteriorative scenario.
Posher came up with the core idea of “ nature’s charm ” and managed to rebuild
the core image of the company as nature.
As soon as the products boasting new packaging hit the market,
they gained great reputation and sales soared, making Joyfond now the first actor in the industry.