XISHAN

Xishan is a millet wine with excellent reputation and long history in Wuxi, China.

It has deep relationship with local people, but obsolete brand image leads struggling in competitive modern market.

In 2011, Posher was commissioned to rebrand its image and redesign its 4 series packaging.

Posher positioned its core brand as local market with cheaper price, and put forward a concept,

‘delicious millet from home’, and succeed to millet culture in Suzhou and Wuxi. 

Rebranding Xishan’s image as systematic and reachable with putting vivid local culture.

 

“锡山”是三得利收购的无锡黄酒品牌,并直接经销管理。

最为一个历史悠久的老字号黄酒品牌,当地消费者对锡山黄酒有着很深的感情,

但陈旧的形象使其在竞争激烈的黄酒市场中举步维艰。

2011年三得利公司委托博尚对锡山品牌及旗下4大系列黄酒包装进行全面改造。

博尚根据“锡山”以无锡为核心市场的平价黄酒的定位,传承了苏锡黄酒文化的基因,提出了“家乡的好酒”概念,

重新建立了系统化、亲民化并注入新活力的强势锡山黄酒新形象。