Tanmi is a famous food manufacturer in Zhejiang, China.
However, due to lack of distinctive brand positioning and image,
its Fast Moving Consumer Goods has poor sales in the market.
In 2014, we embarked on partnership to change Tanmi brand position and new visual identity.
We looked to create youthful and easy-going brand image and created a new brand name- ' Tanmi '.
The new brand image has been successfully increased their sales.