TANMI

Tanmi is a famous food manufacturer in Zhejiang, China.

However, due to lack of distinctive brand positioning and image,

its Fast Moving Consumer Goods has poor sales in the market.

In 2014, we embarked on partnership to change Tanmi brand position and new visual identity.

We looked to create youthful and easy-going brand image and created a new brand name- ' Tanmi '.

The new brand image has been successfully increased their sales.

 

浙江青莲食品是国内知名的肉类加工企业,

但其快销产品却因没有明确的市场定位和良好的品牌形象而一直没有打开市场。

2014年委托博尚对其快消产品进行了全新的定位和设计。

博尚在明确了年轻人市场定位的前提下,结合产品卖点,为其命名并打造了全新的品牌——炭秘,

并对新品牌做了针对性的市场调查,新的品牌及包装形象得到一致的好评。

产品上市后,销量迅速攀升,一度出现了脱销的现象。