Xiaobei is an e-commence honey brand targeting young ladies.
In 2014, working in partnership with Xiaobei, we redesigned and rebrand its package.
Due to the low quality reputation in Chinese honey,
honey brand is difficult to be successful even Xiaobei has really high quality honey.
Therefore, we looked at another approach to look for consumers’ needs—ecommerce.
In digital era, products manufacturing is based on audience’s needs and character rather
than looking for consumers once you developed a product.
After doing researches of young office ladies’ lifestyle, we proposed seven days with seven different colors.
One colored package honey is a symbol of a happy day.
We focused on fresh color, simple structure, which intends to drive their life back to slow and relax.