小北

Xiaobei is an e-commence honey brand targeting young ladies.

In 2014, working in partnership with Xiaobei, we redesigned and rebrand its package.

Due to the low quality reputation in Chinese honey,

honey brand is difficult to be successful even Xiaobei has really high quality honey.

Therefore, we looked at another approach to look for consumers’ needs—ecommerce.

In digital era, products manufacturing is based on audience’s needs and character rather

than looking for consumers once you developed a product.

After doing researches of young office ladies’ lifestyle, we proposed seven days with seven different colors.

One colored package honey is a symbol of a happy day.

We focused on fresh color, simple structure, which intends to drive their life back to slow and relax.

 

小北是定位年轻女性群体的互联网蜂蜜品牌,2014年委托我公司进行包装整体策略规划及设计。

我国的蜂蜜市场存在着严重的产品质量问题,消费者对市场上蜂蜜产品普遍报以不信任的态度。

虽然小北蜂蜜是100%纯蜂蜜,但作为一个新进品牌,还是标榜自己的蜂蜜产品有多好,将注定失败。

移动互联时代的产品开发特点不再是有了产品后才寻找消费者,而是,围绕着目标受众的特点和需求开发产品。

经过对年轻上班女性的生活工作状态的研究,我们提出七天,七种色彩,每天一包带来七种好心情的概念,

清新的色彩,简洁的构成,与都市上班族对回归简单慢生活的期待相吻合。