Aisen is a prestigious brand in Shanghai featuring high-quality frozen and fresh meat.
Due indistinctive brand positioning, its sales is experiencing an obviously fall.
In 2015, Posher analyzed the issue comprehensively, and gave it a new brand positioning.
Posher perceived brand as a special symbol for consumers,
and consumers' expectation and consonance with brand is our terminal goal.
Our professionals visited many fresh and frozen markets to do quantitative research and qualitative
research such as interview and questionnaire.
After enormous market research, Posher verdict the changing of market,
and created new brand positioning and rebranding strategy.
It has huge influence on the company and found new direction of marketing.