AISEN

Aisen is a prestigious brand in Shanghai featuring high-quality frozen and fresh meat.

Due indistinctive brand positioning, its sales is experiencing an obviously fall.

In 2015, Posher analyzed the issue comprehensively, and gave it a new brand positioning.  

Posher perceived brand as a special symbol for consumers,

and consumers' expectation and consonance with brand is our terminal goal.      

Our professionals visited many fresh and frozen markets to do quantitative research and qualitative

research such as interview and questionnaire.    

After enormous market research, Posher verdict the changing of market,

and created new brand positioning and rebranding strategy.

It has huge influence on the company and found new direction of marketing.   

 

爱森作为上海优质冷鲜肉品牌,在上海本地有着极高的认知度和美誉度。

因为没有明确的品牌定位,在竞争日趋激烈的肉类市场,爱森的销售明显放缓。

2015年爱森委托博尚对其品牌进行全面诊断,并重新定位。

博尚认为:做品牌是为了在消费者心中形成一个独特的印记,消费者的期待与共鸣是品牌的终极目标。

我公司派专业人员走访了冷鲜肉市场,并做了详尽的消费者问卷调查,

大量的市调信息帮助我们对市场的变化做出了准确的判断。

新的品牌定位及品牌策略,让客户产生了思维的质变,也为销售开辟了新的方向