BFGOODRICH

“BFGoodrich” was born in American since 1870.

It was bought by Michelin at 1988 and has been the second famous sub-brand worldwide.

“BFGoodrich”  is always giving the people with a sense of adventure the most reliable equipment for driving.

At the beginning of 2007, Posher made the comprehensive transform for “BFGoodrich” offline retail-branding and functional zone organization, and drawn up the System Identity for all “BFGoodrich” retails nationwide.

 

“百路驰”源于1870年,诞生于美国。

1988年被米其林公司收购,成为旗下第二个行销全球的品牌。

百路驰致力于为年轻而富有探索精神的时尚驾车族提供最可靠的冒险装备。

2007年初,博尚对百路驰线下专卖店形象及内部功能分区进行了全面改造,

并制定了全套SI规范,以复制到全国所有门店。